Thinking more of the Chinese market size of your own
In China market research, one important work is to calculate your target Chinese market size. Do you know how big your real market in China is? Is it large enough to sustain your business and competition? And what is the growth trend for the next few years?
The actual Chinese market size that you can sell to China may be quite different from the total market in China. The total Chinese market size for any industry must be examined in light of:
size of the total market in China
size of the market that is interested in your products
size of the market that is available for distribution of your products
size of the market that already buys the competitive products
size of the market that your company can serve
size of the market that your company can reach with advertising and distribution
