When you decide to expand your business abroad, the target market intelligence is crucial for the right way of market entry. It's hard to imagine of a success with little knowledge and information of target market far from your homeland. This is especially true when you plan to sell in China, the market with fast growth and great change.
JyS, long engaged in China market research, shares some important issues of China market intelligence with you, based on our understanding of clients.
1. To define the competitive products in Chinese market including substitutes and other
relevant products
2. To analysis the market size, growth speed, and future trend so that client understands
the market attractiveness in China
3. Is there any obstacle or limits for your product entry from local authority or legal policy,
regulation or rule?
4. To compare Chinese competitive products with your products in terms of performance,
function, appearance, package, price, service, and so on
5. To explore any particular requirements or preferences of Chinese consumers or end-
users for your products
6. To decide the target markets in China from industry statistics or competitors' sales
7. Whether some certificates are needed for your product selling in China, and how to
obtain them?
8. What kind of sale channels of the main competitors? Direct selling, agency, wholesale,
retail? And so the main distributors list
9. The approach available for sale in China, direct selling to Chinese clients, or searching a
sale partner/distributor, or supporting by local business service company, or
establishing your own sale office, or what ever. And our suggestions.
10. Guidance for your marketing in China. How to do and what¡¯s the cost of
advertisement on magazine, internet, or exhibits?
Are you feeling the same way? Or maybe you have some particular concerns of China market intelligence. We are happy to answer any of your enquiries. Feel free to contact
us: info@jyschinabusiness.com |
