Survey of China business development 2008 from European Chamber
A survey of China business development 2008 by European Chamber shows that European companies are generally optimistic to their China business development and committed to its future, despite mounting challenges. This survey re-confirms that China is the most important emerging market for European business development, and given the global slowdown it might actually rise in significance.
Key findings from the survey:
On Investment:
More and more European investors are SME (small and medium enterprises)
Although the Chinese economy is slowing down, the rising number of European
companies in China, especially small-and medium-sized companies, demonstrates
that China remains an attractive destination for their business development.
European companies tend to invest in China as Wholly Foreign-Owned Enterprises
(WFOE)
On Profitability:
More companies are reporting greater profitability than last year
Over two-thirds of the surveyed companies generate less than 10% of their global
revenue in China, which implicates that China business development potential still
remains high.
Smaller companies are more upbeat about future profitability
On Management:
Two strategies are emerging to combat: management localization (for the large and
experienced) versus maintenance of expatriate management (for smaller and newly
arrived)
Career planning and development is an important tool for retaining staff and
reducing costs.
From European Chamber, Edited by JyS China
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